FUJINON/FUJIFILM to Host Optics Learning Center, Featuring Leading Lens Repair and Rental Experts


Premier, Cabrio and MK Series Zooms Among Show Product Highlights



Valhalla, N.Y., May 29, 2018 Visitors at this year’s Cine Gear Expo interested in a “master class” on evaluating lenses should schedule time at the FUJINON/FUJIFILM Optics Learning Center (Stage 18, Booth S206). Leading lens repair and rental house optic experts will put the FUJINON Premier, Cabrio and MK lenses through their paces, teaching attendees how they use Lens Projection to test and evaluate lenses. Representatives from ARRI RENTAL, Keslow Camera and Duclos Lenses will be some of the featured technicians in Fujifilms lens projection room.


The schedule of speakers in the Fujifilm booth during Cine Gear is as follows:


1:30pmDuclos LensesMatthew Duclos

3:30pmArri RentalMatt Kolze

5:30pmOtto NemenzDan Lopez



10:30am Keslow CameraChad Martin

11:30am Sim DigitalMichael Nadas &

Corby Martin

12:30pmDuclos LensesMatthew Duclos

2:00pmHot Rod Camera Illya Friedman &

Jorge Diaz-Amador


Among the areas the optics experts will study, include:




Chromatic Aberration 


Pin Cushioning 

Field Flatness



Barrel Distortion


Image Coverage


Watch FUJINON’s social media for the schedule of speakers in the Optics Learning Center.


The MK Series of lenses are designed for E-Mount cameras and boast advanced optical performance, ultra-compact and lightweight design, as well as superb cost performance. With a combined focal length range of 18mm-135mm in the Super 35mm format, the MK18-55mmT2.9 and MK50-135mmT2.9 cover the most frequently used range utilized by emerging cinematographers. The series offers fast lenses with T2.9 speed across the entire zoom range, enabling a shallow depth-of-field.


Thanks to the extreme popularity of the FUJINON MK zooms, third party providers have introduced a range of solutions to benefit MK lens owners and broaden their compatibility. One of the most popular accessories are additional camera mounts – MK Series lenses come standard with an E-Mount. Showcased in the Cine Gear booth will be the Duclos Lenses’ FZ mount, which allows the lens to work with the popular Sony F5 and F55 cameras. Also shown will be MTF’s Micro Four Thirds (M4/3) mount for the MK series. This mount allows for use on Panasonic, JVC, and other manufacturers’ cameras. Heden, SLR Magic, Chrosziel, Bright Tangerine and Zacuto will also show their latest accessories for the MK lenses.


The new Duclos 1.7x expander enables FUJINON Cabrio and Premier Series Super 35mm zooms to be used on the latest larger sensor cameras, such as Sony’s Venice, RED’s Vista Vision 8K, and ARRI Alexa LF.


The Electronic Imaging Division will highlight the new video-capable FUJIFILM X-H1 camera and the new MKX cinema lenses for X Mount, the FUJINON MKX18-55mmT2.9 and FUJINON MKX50-135mmT2.9, at Cine Gear 2018. These product offerings provide the ideal compact combination for both video reproduction and still photography.


The full family of mirrorless FUJIFILM X Series and GFX camera systems, featuring the video-capable X-H1 camera, new MKX cinema lenses, and GFX 50S medium format mirrorless camera, will also be showcased within the booth. Additionally, FUJIFILM technicians will be on hand to conduct a complimentary “Check and Clean” program for of attendees with X Series or GFX system products. The FUJIFILM Check and Clean program at Cine Gear features updated firmware (if available for model), sensor cleaning (for interchangeable X Series and GFX cameras only), and general focus and function check on all models. Please visit the Fujifilm booth to more about the complimentary Check and Clean program details.


Exhibits run from June 1-2, 2018 at the Studios at Paramount in Hollywood, California.


About Cine Gear Expo
Since 1996, Cine Gear Expo has grown to become the premier event for the technology, entertainment and media industry. Cine Gear Expo offers artists and technicians the opportunity to discover state -of –the- art technology and techniques including content capture hardware, workflow software, support equipment and the latest production services. Invitees get hands-on training, gain knowledge and skills from world technology leaders and network with peers all within a professional and comfortable studio environment.Cine Gear Expo is the largest and most important event of its kind in the United States and is an acclaimed and well attended occasion attracting over 16,000 professionals from more than 60 countries each June in Hollywood, California, USA. The annual four day conference includes an unparalleled gathering of Exhibits, Premier and Master Class Seminars, Film Festival Competition with Finalist Screenings and Ceremony, New Product Announcements, Innovative Technical Awards Competition, Special Screening Events and beyond.


About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.


FUJIFILM Holdings Corporation, Tokyo, Japan, brings innovative solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies derived from photographic film. Its proprietary core technologies contribute to the fields of healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.





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Robin HoffmanChristine Appelbergh

Pipeline CommunicationsFujifilm

(917) 763-8069(914) 789-8511