Wayne, N.J., May 12, 2016 (Booth #4325)—During Digestive Disease Week , The Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc. will  host an educational session by Double-Balloon method pioneer Hironori Yamamoto, M.D., Ph.D., chairman and chief of the Department of Medicine, Division of Gastroenterology at Jichi Medical University in Tochigi, Japan. The presentation will take place in the Fujifilm booth at the San Diego Convention Center on Sunday, May 22nd from 1:00-1:30PM.


Dr. Yamamoto’s presentation will focus on double-balloon procedures and the unique capabilities of Fujifilm’s new EN-580T Double-Balloon Endoscope. The 30-minute presentation will include a hands-on demo and a Q&A session. Fujifilm DBE is an established procedure that allows observation of the entire digestive tract, while simultaneously assisting in tissue acquisition and treatment measures.  The new therapeutic DBE endoscope is engineered to unlock access to difficult to reach pathways within the digestive tract.


Double-Balloon Endoscopy remains “the gold standard,” and it exemplifies diagnostic and therapeutic innovation in endoscopy. The technology continues to evolve as a solution beyond the small bowel,” said Dr. Yamamoto.  “Fujifilm’s new therapeutic EN-580T Double-Balloon endoscope offers exceptional observation capabilities and improved operability so that gastroenterologists can perform more effective interventions.


Dr. Yamamoto is a professor in the Department of Medicine at Jichi Medical University and the director of the Endoscopy Center of Jichi Medical University Hospital. He has served on the Boards of the Japan Gastroenterological Endoscopy Society and the Japanese Society of Gastroenterology and is a Fellow of the American Gastroenterological Association and the American Society for Gastrointestinal Endoscopy. Dr. Yamamoto, widely published on medical endoscopy, has received the international service award (Crystal Award of the American Society for Gastrointestinal Endoscopy) in 2015.


“Fujifilm was the first company to engineer DBE. As we continue to enhance the technology, we are also committed to advancing physician education,” said Keiichi Nagata, President, Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc., “As an endoscopy expert, Dr. Yamamoto’s presentation promises to be enlightening and valuable for our clinician customers.”


Fujifilm will also present a complete portfolio of endoscopic imaging technologies and solutions for gastrointestinal applications during DDW. Along with the newest addition to the Double-Balloon Endoscopy platform, Fujifilm will showcase its Advanced Endoscopic platform including the newest ESD procedure tools, FICE and CMOS imaging visualization technologies, and the Endoscopic Ultrasound System.


To schedule a demonstration, please contact Cory Anson at (480) 452-4348 or Matthew Sens at (330) 281-1614. For more information, please visit www.fujifilmendoscopy.com.


About Fujifilm

FUJIFILM Medical Systems U.S.A., Inc. is a leading provider of diagnostic imaging products and medical informatics solutions to meet the needs of healthcare facilities today and well into the future. From an unrivaled selection of digital x-ray systems, to the Synapse® brand of PACS, RIS and cardiovascular products, to advanced women’s health imaging systems, Fujifilm has products that are ideal for any size imaging environment. The Endoscopy Division of FUJIFILM Medical Systems U.S.A., Inc. supplies high quality, technologically advanced endoscopes to the medical market. TeraMedica Division delivers healthcare informatics, and is the leading provider of vendor neutral, enterprise-wide solutions for unrestricted medical image management. FUJIFILM Medical Systems U.S.A., Inc. is headquartered in Stamford, CT. For more information please visit www.fujifilmhealthcare.com and www.fujifilmendoscopy.com.  


FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies.  In the year ended March 31, 2015, the company had global revenues of $20.8 billion, at an exchange rate of 120 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.



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Lauren Geloso


(914) 789-8303