Burbank, CA, March 7, 2011 – For the third year in a row, the Academy Award® given by the Academy of Motion Picture Arts and Sciences for Best Picture went to a film that was captured on FUJIFILM color negative motion picture film. This year’s Best Picture winner at the 83rd Annual Academy Awards, “The King’s Speech,” was filmed on Fujicolor ETERNA Vivid film stocks (500T and 160T).  In 2010, “The Hurt Locker” won Best Picture, and “Slumdog Millionaire” received the award in 2009. Both were shot on a wide range of FUJIFILM Eterna negative stocks.

Last year, the Academy of Motion Picture Arts and Sciences recognized Fujifilm with a Scientific and Technical Award for the development of Fujicolor ETERNA-RDI digital intermediate film, the first motion picture film in the world designed specifically for use in converting digital image data to negative film.

Since Fujifilm’s founding in 1934, its motion picture products have driven advances that established the company as a pre-eminent leader in the science of ultra-thin film coating technologies. The company’s photographic, graphic arts and medical imaging films, magnetic recording media, flat panel display materials, and photolithographic semiconductor coating technologies all share in this core technology heritage. Fujifilm has made continued advances in its film stocks, most notably through its popular Eterna line. In addition to numerous awards for technical merit, Fujifilm’s product performance has been acknowledged by leading cinematographers and directors of photography who have selected FUJIFILM stock for productions including “The Fighter,” “The Black Swan,” “Hereafter” and “Sideways."

Fujifilm’s Motion Picture Division has offices in Burbank, California and New York City, and Toronto and Vancouver, Canada. For more information on FUJIFILM Motion Picture Film, please call 888-424-FUJI (3854) or email infomp@fujifilm.com.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

For more information, please contact:


Diane Rainey
Matthew Schmidt

All product and company names herein may be trademarks of their registered owners.